Paul DiMaggio, sociologist, has said of entrepreneurs, "…new institutions arise when organized actors with sufficient resources [institutional entrepreneurs] see in them an opportunity to realize interests that they value highly.” In this regard, Linda Ellis passionately advocates for the communication of her life-affirming message, and her entrepreneurial spirit has emerged in the formation of Linda’s Lyrics, LLC to promote her message.
Entrepreneurs and entrepreneurship are words often associated with taking risks. Entrepreneurs like Linda Ellis, now leader of Linda’s Lyrics, LLC must often place their careers and their financial safety at risk in order to promote an idea or product. Entrepreneurs must often spend both their capital and their time on ventures which may be uncertain. Uncertainty is the keyword when launching a business venture, and measuring the risk of the venture can be done statistically, while the ambiguity of success and the true uncertainty of the outcome are impossible to predict.
Ellis entered the realm of at least ambiguity when she created Linda’s Lyrics, LLC, for Ellis did at least have an existing market for products associated with her hugely popular poem The Dash. There was a reason to believe that Ellis could build upon that existing product through her company, and through considerable entrepreneurial acumen make keen explorations of the market for her inspirational message through her poem.
Entrepreneurs like Linda Ellis, owner of Linda’s Lyrics LLC., may use a variety of strategies to build their businesses. A strategy which Ellis has already utilized is the creation of products which promote the ideas and creativity of her poem The Dash.
https://www.entrepreneur.com/article/17134
Entrepreneurs and entrepreneurship are words often associated with taking risks. Entrepreneurs like Linda Ellis, now leader of Linda’s Lyrics, LLC must often place their careers and their financial safety at risk in order to promote an idea or product. Entrepreneurs must often spend both their capital and their time on ventures which may be uncertain. Uncertainty is the keyword when launching a business venture, and measuring the risk of the venture can be done statistically, while the ambiguity of success and the true uncertainty of the outcome are impossible to predict.
Ellis entered the realm of at least ambiguity when she created Linda’s Lyrics, LLC, for Ellis did at least have an existing market for products associated with her hugely popular poem The Dash. There was a reason to believe that Ellis could build upon that existing product through her company, and through considerable entrepreneurial acumen make keen explorations of the market for her inspirational message through her poem.
Entrepreneurs like Linda Ellis, owner of Linda’s Lyrics LLC., may use a variety of strategies to build their businesses. A strategy which Ellis has already utilized is the creation of products which promote the ideas and creativity of her poem The Dash.
https://www.entrepreneur.com/article/17134